Sign up with your email address to share the lifestyle with SUPER FEMINA be the the first to know about new projects and news. Click here to start your journey.
With long days an night and keeping up with the boys club it can get a littler vigiourous.
Here at Super Femina dealing with male prodominute client base. Being a woman in the music industry has its difficulties [and] sometimes setbacks. Once you find your space in this industry, focus on being the best version of yourself and dominate! The conversation then no longer becomes a matter of being a woman, it becomes a matter of being the best, and-whether you have a vagina or a penis won’t matter.”
“Finding a balance between newfound success and being a mother. Before I am anything, I am a mom to a beautiful daughter, Hailey who deserves the world! Everything happened so quickly with my first client dominating the industry and the intake of more clients. It was difficult traveling, being in and out of town for meetings, video shoots, awards shows, etc., and my daughter not being by my side.
#superfeminent #suquad #Trish & #Rashida
It taught me lesson that you don’t have to be every where just on the moments that counts and make perfectly sense. The best way calling it out, refusing to work with individuals who don’t share our same views, and not tolerating certain behavior. Best of all, dream work make the team work.
#HaileyJ & #Rashida
Rashida Watler is Executive Chief Officer Super Femina Entertainment Watler has built a successful career in artist development and has created strategic marketing plans specifically to increase exposure back-to-sales and promote artists throughout the Country. Rashida specializes in executive producing independent and major record deal recordings, budget planning and implementation, artist management, contract negotiations, clearances & licensing, TV and radio promotion, including promotional touring, producing commercials and working on VH1’s Hip Honors. Some of the most recognizable brands in the world have benefitted from the work of SFE or it’s principals including; Coca-Cola, Moet Hennessy Group (LVMH), Belvedere, Ciroc, Polaroid, Salem, Adidas, Heineken, Laundry By Design, Perry Ellis, Pastry, DCH Honda, Nintendo, X-Box, Best Buy, Naked Juice, Hypnotic, Navan, Hennessy, PINK, Alize, Moet, Dove, just to name a few. In addition to designing and executing marketing concepts for consumer brands, have also worked extensively with major media organizations concerning the marketing of events, products, and entertainers including; Universal Recording Group, Sony-BMG Entertainment, Columbia Records, Loud Records, EMI, Viacom, ESPN, Comcast, Clear Channel Communications, Radio One, MTV, VH1 and HBO. Watler’s all-star resume includes working with some of the industries most sought after celebrities like Asap Rocky, Rza, Method, Raekwon, Neyo, Young Jeezy, Ghost face Killah, Wutang Clan, Destiny’s child, Solange and several other notable R&B and Hip-Hop artists. In addition, Watler’s success as editor in Chief of YRB Magazine has helped her launch branding opportunities for various recording artists and super producers like RZA.