Super Femina Entertainment is a talent representation and business management company that provides vast expertise and experience in music, film, art, fashion and sports. With its home base in Las Vegas, Nevada, the company has branched off to establish locations in Los Angeles and New York. The scope of our work can be seen in the various services that we provide for clients all throughout the country.

Super Femina Entertainment was founded in 2004 through the vision of founder Rashida Watler (Music Executive/ Music Industry Veteran) with the mindset to provide excellence to individual needs. At SFE, the client roster immense Legendary Artist, boasts some of the most prestigious corporate clients but the company is still accessible enough to take on the careers of new and emerging talent. With each client we always provide professionalism, privacy and of course out of the box creativity.

Our goal is to always have the best interest of the clients, and with due diligence, our vision statement and aim is to be ahead of the curve, true visionaries that execute. With our strategic brand marketing and tactful legal negotiations, they help to bring awareness to each individual brand.

Being a part of every facet of entertainment, SFE also has a music division that functions as a record label. Through the label, SFE provides global digital distribution to more than 600 online and mobile outlets and within 100 territories. The company has also built solid partnerships with major online retailers such as iTunes, Spotify, Vevo and Amazon Music to name a few. SFE ensures that each and every client is presented with the full scope of what they have to offer in an effort to take their careers from local to global.

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Rashida Watler is Executive Chief Officer Super Femina Entertainment Watler has built a successful career in artist development and has created strategic marketing plans specifically to increase exposure back-to-sales and promote artists throughout the Country. Rashida specializes in executive producing independent and major record deal recordings, budget planning and implementation, artist management, contract negotiations, clearances & licensing, TV and radio promotion, including promotional touring, producing commercials and working on VH1’s Hip Honors. Some of the most recognizable brands in the world have benefitted from the work of SFE or it’s principals including; Coca-Cola, Moet Hennessy Group (LVMH), Belvedere, Ciroc, Polaroid, Salem, Adidas, Heineken, Laundry By Design, Perry Ellis, Pastry, DCH Honda, Nintendo, X-Box, Best Buy, Naked Juice, Hypnotic, Navan, Hennessy, PINK, Alize, Moet, Dove, just to name a few. In addition to designing and executing marketing concepts for consumer brands, have also worked extensively with major media organizations concerning the marketing of events, products, and entertainers including; Universal Recording Group, Sony-BMG Entertainment, Columbia Records, Loud Records, EMI, Viacom, ESPN, Comcast, Clear Channel Communications, Radio One, MTV, VH1 and HBO. Watler’s all-star resume includes working with some of the industries most sought after celebrities like Asap Rocky, Rza, Method, Raekwon, Neyo, Young Jeezy, Ghost face Killah, Wutang Clan, Destiny’s child, Solange and several other notable R&B and Hip-Hop artists. In addition, Watler’s success as editor in Chief of YRB Magazine has helped her launch branding opportunities for various recording artists and super producers like RZA.

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