09.01.2018

Quality Control!

Here are some helpful tips that you can use with your next client, product, or campaign that we use as guide at #Superfeminaentertainment:

Words are powerful, you have to communicate in language your audience connects with.  Here we use a campaigns that will deliver the right message in the right tone, style and dialect appropriate for your intended audience. We know you can turn off your audience and even embarrass your company with language that is appropriate, incorrect or awkward.  We follow a rigorous process to ensure quality control.  Our strategy bring together targeted markets. Our approach will not be a one size fits all approach. Strategy comes first, we begin with an understanding of brand value position and goals.  We learn about the product or client and identify the target. We then analyze and interpret available market shares and data making extensive use of research about your targeted consumers.

xo – Rashida

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Rashida Watler is Executive Chief Officer Super Femina Entertainment Watler has built a successful career in artist development and has created strategic marketing plans specifically to increase exposure back-to-sales and promote artists throughout the Country. Rashida specializes in executive producing independent and major record deal recordings, budget planning and implementation, artist management, contract negotiations, clearances & licensing, TV and radio promotion, including promotional touring, producing commercials and working on VH1’s Hip Honors. Some of the most recognizable brands in the world have benefitted from the work of SFE or it’s principals including; Coca-Cola, Moet Hennessy Group (LVMH), Belvedere, Ciroc, Polaroid, Salem, Adidas, Heineken, Laundry By Design, Perry Ellis, Pastry, DCH Honda, Nintendo, X-Box, Best Buy, Naked Juice, Hypnotic, Navan, Hennessy, PINK, Alize, Moet, Dove, just to name a few. In addition to designing and executing marketing concepts for consumer brands, have also worked extensively with major media organizations concerning the marketing of events, products, and entertainers including; Universal Recording Group, Sony-BMG Entertainment, Columbia Records, Loud Records, EMI, Viacom, ESPN, Comcast, Clear Channel Communications, Radio One, MTV, VH1 and HBO. Watler’s all-star resume includes working with some of the industries most sought after celebrities like Asap Rocky, Rza, Method, Raekwon, Neyo, Young Jeezy, Ghost face Killah, Wutang Clan, Destiny’s child, Solange and several other notable R&B and Hip-Hop artists. In addition, Watler’s success as editor in Chief of YRB Magazine has helped her launch branding opportunities for various recording artists and super producers like RZA.

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