1# Influencer Marketing – Will continue to grow but there will be fine line between celebrity and influencers.

2#Virtual Assistance – Digital experience of having assistance at your figure tip.

3# Amazon Effect -Emerging platform for digital advertisers.

4# Digital Marketing – has grown and will continue to expand where you are getting marketing in real time.

5# Augmented Reality  (AR) – Alters one current perception of a real world whereas virtual reality replaces the real world environment. Its used to enhance natural enviroment or situation.

SFE Tip: Music videos will start to take a turn with AR, as long as the budgets suffice; its not low cost or low brow expense.

What are your thoughts on the trends?

– Trish C   xo

4 responses to “5 DIGITAL TRENDS 2018!”

  1. michael white says:

    Really great effort……Given the way the complexity of marketing and digital marketing has increased, techniques like customer journey mapping for different personas are increasing in importance to help define the most relevant communications and experiences for different touchpoints in the customer journey.

  2. Greg Biddle says:

    In virtually every form of technology, user interfaces are evolving away from fingers and thumbs and towards less tactile forms of interaction like voice and images. Users will increasingly engage with technology in more natural and instinctive ways. Technology will have to do a better job of understanding us and all of the nuance that comes with natural language. The implications for brands are tremendous.

    • rashida says:

      We concur technology is evolving and unfortunately there will be less human interaction which is a huge nanuce. Brands will have to implement Strategies that keep interaction at untilate high.

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Rashida Watler is Executive Chief Officer Super Femina Entertainment Watler has built a successful career in artist development and has created strategic marketing plans specifically to increase exposure back-to-sales and promote artists throughout the Country. Rashida specializes in executive producing independent and major record deal recordings, budget planning and implementation, artist management, contract negotiations, clearances & licensing, TV and radio promotion, including promotional touring, producing commercials and working on VH1’s Hip Honors. Some of the most recognizable brands in the world have benefitted from the work of SFE or it’s principals including; Coca-Cola, Moet Hennessy Group (LVMH), Belvedere, Ciroc, Polaroid, Salem, Adidas, Heineken, Laundry By Design, Perry Ellis, Pastry, DCH Honda, Nintendo, X-Box, Best Buy, Naked Juice, Hypnotic, Navan, Hennessy, PINK, Alize, Moet, Dove, just to name a few. In addition to designing and executing marketing concepts for consumer brands, have also worked extensively with major media organizations concerning the marketing of events, products, and entertainers including; Universal Recording Group, Sony-BMG Entertainment, Columbia Records, Loud Records, EMI, Viacom, ESPN, Comcast, Clear Channel Communications, Radio One, MTV, VH1 and HBO. Watler’s all-star resume includes working with some of the industries most sought after celebrities like Asap Rocky, Rza, Method, Raekwon, Neyo, Young Jeezy, Ghost face Killah, Wutang Clan, Destiny’s child, Solange and several other notable R&B and Hip-Hop artists. In addition, Watler’s success as editor in Chief of YRB Magazine has helped her launch branding opportunities for various recording artists and super producers like RZA.

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