26.04.2019

WOMEN IN TECH CONFERENCE

We have worked numerous tech companies through out the years and to date SUBPAC being an newly designed technology pac that has taken the music and sports industry by storm.…

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27.02.2019

SFE BROKERS WUTANG MICS & MEN WITH MASS APPEAL COMING TO SHOWTIME

A four-part docuseries on the Wu-Tang Clan, directed by Mass Appeal’s Sacha Jenkins, is coming to Showtime later this spring. Wu-Tang Clan: Of Mics and Menfeatures interviews with the group’s nine remaining…

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03.01.2019

Licataa Wine Is “An Affordable Luxury”

When rappers get into the liquor game, they often think of Diddy and his partnerships with CÎROC Vodka and DeLeon Tequila, or they think of JAY-Z and his stake in…

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18.10.2018

Licataa 🍷 Raising The Bar One Glass At A Time

It’s been 6 month of  to the exact date, we’ve embarked on this journey of Wine & Spirits! It’s been countless hours, days turn into night and lots of multitasking…

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Each One Teach One Raekwon Raises the Bar With New Luxury Wine

Written ~ KC ORCUT As KRS-One articulated throughout his catalog and in his many teachings, “Rap is something you do, hip hop is something you live.” As the culture continues…

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28.07.2018

HOW TO FIND BALANCE

With long days an night and keeping up with the boys club it can get a littler vigiourous. Here at Super Femina dealing with male prodominute client base. Being a woman…

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ENROLL MUSIC BUSINESS COURSE $49.99 30 minutes class

Rashida Watler is Executive Chief Officer Super Femina Entertainment Watler has built a successful career in artist development and has created strategic marketing plans specifically to increase exposure back-to-sales and promote artists throughout the Country. Rashida specializes in executive producing independent and major record deal recordings, budget planning and implementation, artist management, contract negotiations, clearances & licensing, TV and radio promotion, including promotional touring, producing commercials and working on VH1’s Hip Honors. Some of the most recognizable brands in the world have benefitted from the work of SFE or it’s principals including; Coca-Cola, Moet Hennessy Group (LVMH), Belvedere, Ciroc, Polaroid, Salem, Adidas, Heineken, Laundry By Design, Perry Ellis, Pastry, DCH Honda, Nintendo, X-Box, Best Buy, Naked Juice, Hypnotic, Navan, Hennessy, PINK, Alize, Moet, Dove, just to name a few. In addition to designing and executing marketing concepts for consumer brands, have also worked extensively with major media organizations concerning the marketing of events, products, and entertainers including; Universal Recording Group, Sony-BMG Entertainment, Columbia Records, Loud Records, EMI, Viacom, ESPN, Comcast, Clear Channel Communications, Radio One, MTV, VH1 and HBO. Watler’s all-star resume includes working with some of the industries most sought after celebrities like Asap Rocky, Rza, Method, Raekwon, Neyo, Young Jeezy, Ghost face Killah, Wutang Clan, Destiny’s child, Solange and several other notable R&B and Hip-Hop artists. In addition, Watler’s success as editor in Chief of YRB Magazine has helped her launch branding opportunities for various recording artists and super producers like RZA.

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