30.04.2018

SUPER FEMINA NEW MERCH

Glad to share, Our new merch alert 🚨. Our Wrap Around Ceramic Mugs are stylish, clean, and simple. Retails for $19.99 with classic handle in writing SUPER FEMINA™ detail. Every…

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05.04.2018

STILL I RISE

It would be uncanny not to reflect on this remarkable women MAYA ANGELOU. “I don’t ever feel I have no help. I’ve had rainbows in my clouds…prepare yourself so that you…

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23.03.2018

VOGUE MAGAZINE HANGS

Writer : Rachel Hann We are excited about partnership with New Balance an making Raekwon the face of #574 launch 🚀.  This event finally came to fruition, from the fine…

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05.03.2018

OSCAR READY

The 90th Academy Awards aired on Sunday evening and proved once again that it’s Hollywood’s most glamorous and star-studded evening. There were several standout looks amongst the crowd of attendees,…

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14.02.2018

BEING A BEAUTY MOGUL

https://www.thecut.com/2018/02/keyshia-d- Keyshia ka’oir Davis was featured in the cut, was an eye brow raiser, not only does she has a successful private own company but she embarked on lifestyle pieces…

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08.02.2018

PASSION & PURPOSE TIME TO HIT THE RESET BUTTON

Is it time to hit the reset button, are you genuinely not feeling the passion to the career you chose to work in. Here’s how to hit the reset button and…

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ENROLL IN OUR MUSIC BUSINESS COURSE $199.00

Rashida Watler is Executive Chief Officer Super Femina Entertainment Watler has built a successful career in artist development and has created strategic marketing plans specifically to increase exposure back-to-sales and promote artists throughout the Country. Rashida specializes in executive producing independent and major record deal recordings, budget planning and implementation, artist management, contract negotiations, clearances & licensing, TV and radio promotion, including promotional touring, producing commercials and working on VH1’s Hip Honors. Some of the most recognizable brands in the world have benefitted from the work of SFE or it’s principals including; Coca-Cola, Moet Hennessy Group (LVMH), Belvedere, Ciroc, Polaroid, Salem, Adidas, Heineken, Laundry By Design, Perry Ellis, Pastry, DCH Honda, Nintendo, X-Box, Best Buy, Naked Juice, Hypnotic, Navan, Hennessy, PINK, Alize, Moet, Dove, just to name a few. In addition to designing and executing marketing concepts for consumer brands, have also worked extensively with major media organizations concerning the marketing of events, products, and entertainers including; Universal Recording Group, Sony-BMG Entertainment, Columbia Records, Loud Records, EMI, Viacom, ESPN, Comcast, Clear Channel Communications, Radio One, MTV, VH1 and HBO. Watler’s all-star resume includes working with some of the industries most sought after celebrities like Asap Rocky, Rza, Method, Raekwon, Neyo, Young Jeezy, Ghost face Killah, Wutang Clan, Destiny’s child, Solange and several other notable R&B and Hip-Hop artists. In addition, Watler’s success as editor in Chief of YRB Magazine has helped her launch branding opportunities for various recording artists and super producers like RZA.

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