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We are pleased to announce the joint release of a new EP from Raekwon as well as a companion documentary that examines its creation at Red Bull Music Studios in New York. The documentary features Raekwon, one of the most iconic voices in hip-hop, working alongside Red Bull Songs writers K-So Jaynes and P. Wright and producers Lord Quest and Twhy Xclusive over three days. The full behind the scenes documentary is available to watch and embed on YouTube and Red Bull TV now.
With the goal to highlight the creative, collaborative and exciting process of four collaborators and one superstar coming together to create music in a short period of time, today’s content release gives fans access to both sides: the behind-the-scenes look at working in studio with Raekwon, as well as the finished, three-song release, The Appetition, which is available now, globally, streaming on all platforms. The Appetition marks the first release of new music from the rapper since 2017’s The Wild.
“I love to challenge myself with all different types of music,” Raekwon said, speaking on the project and working quick with his collaborators from Red Bull Songs. “That’s why they call me The Chef, I put my season on things I feel and I can make taste good.”
In the 13-minute, making-of documentary, fans can watch as Red Bull brings the iconic Wu-Tang Clan rapper and a diverse cast of writers and producers from Red Bull Songs together and documents the inner workings, successes and creative process of making the music for The Appetition. Viewers are exposed to the brutally honest process of sorting through beat after beat in order to find something that grabs the attention of the rapper; Going through 20+ beats at once is commonplace but seeing Raekwon lock in and go with one is a thrill.
In partnership with Red Bull Songs, Raekown’s EP, The Appetition was recorded at Red Bull Music Studios New York. Kicking off the year with this new EP, Raekown has promised more music for 2020. Referring to the title, “You think of something that you can look forward to,” Raekown said. “It’s giving [fans] the proper serving of something real dope… It’s like an appetizer: Red Bull came to my aide and wanted to be a part of my movement for 2020.”
The Appetition features Red Bull Songs producers and writers T Why Xclusive, P. Wright and Lord Quest and is available today via Ice H20 Records digitally and on all streaming providers. The official tracklist and artwork are below.
Raekwon – The Appetition EP
https://smarturl.it/TheAppetitionIceH20
Released 1/17/20
Recorded at Red Bull Music Studios New York
Tracklisting:
1. “Solid Gold”
2. “Chef It Up”
3. “Shells Kitchen”
Alongside the EP and the behind the scenes documentary video, Red Bull is also releasing a making-of music videos for the track, “Solid Gold.” Fans can view those videos on YOUTUBE.
Rashida Watler is Executive Chief Officer Super Femina Entertainment Watler has built a successful career in artist development and has created strategic marketing plans specifically to increase exposure back-to-sales and promote artists throughout the Country. Rashida specializes in executive producing independent and major record deal recordings, budget planning and implementation, artist management, contract negotiations, clearances & licensing, TV and radio promotion, including promotional touring, producing commercials and working on VH1’s Hip Honors. Some of the most recognizable brands in the world have benefitted from the work of SFE or it’s principals including; Coca-Cola, Moet Hennessy Group (LVMH), Belvedere, Ciroc, Polaroid, Salem, Adidas, Heineken, Laundry By Design, Perry Ellis, Pastry, DCH Honda, Nintendo, X-Box, Best Buy, Naked Juice, Hypnotic, Navan, Hennessy, PINK, Alize, Moet, Dove, just to name a few. In addition to designing and executing marketing concepts for consumer brands, have also worked extensively with major media organizations concerning the marketing of events, products, and entertainers including; Universal Recording Group, Sony-BMG Entertainment, Columbia Records, Loud Records, EMI, Viacom, ESPN, Comcast, Clear Channel Communications, Radio One, MTV, VH1 and HBO. Watler’s all-star resume includes working with some of the industries most sought after celebrities like Asap Rocky, Rza, Method, Raekwon, Neyo, Young Jeezy, Ghost face Killah, Wutang Clan, Destiny’s child, Solange and several other notable R&B and Hip-Hop artists. In addition, Watler’s success as editor in Chief of YRB Magazine has helped her launch branding opportunities for various recording artists and super producers like RZA.
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