Black female Music Executive: Rashida Watler of Super Femina Entertainment

Floyd Mayweather Jr Executes Strategic $30 Million Equity Investment in Plus Brand

When Floyd Mayweather Jr. made headlines this month for investing $30 million into Plus Brand Industries Inc., it wasn’t just a business move—it was a signal. It marked a shift in how culture, capital, and leadership are aligning in today’s entertainment and consumer markets. And for those of us building brands rooted in empowerment and equity, it was the kind of moment we’ve worked tirelessly to help make possible.

At Super Femina Entertainment, we believe in putting in the work—quietly, consistently, and strategically. For months, our team engaged behind the scenes, navigating relationships, aligning visions, and bridging cultural value with business infrastructure. This wasn’t an overnight opportunity—it was the result of relentless effort and strategic alignment with a brand and investor who sees the future through a similar lens.
The Work Behind the Win

Bringing a deal of this magnitude to life takes more than vision. It takes preparation, persistence, and a deep understanding of both the business and the people involved. My role—and that of Super Femina Entertainment—was to ensure that the culture we champion is not just represented in boardrooms, but protected and valued.

I spent countless hours in conversations, presentations, strategy calls—always with the bigger picture in mind: creating pathways for equity, not just participation. This investment didn’t happen in a vacuum. It’s a product of the kind of work women, especially Black women, often do behind the curtain: building trust, creating access, and connecting dots across industries.

Why This Investment Matters for Women in Entertainment

The entertainment industry has long been driven by traditional gatekeepers and legacy models. But the tide is turning. Investors are now seeking partnerships with entrepreneurs who bring lived experience, cultural fluency, and community-rooted brands. That’s what Super Femina stands for—authentic storytelling led by women, with global impact in mind.

Mayweather’s strategic stake in Plus Brand Industries shows that high-profile figures are beginning to bet on innovation—and increasingly, that innovation is being led by women. We don’t just deserve a seat at the table; we’re building new tables entirely.

One of the most transformative elements of this moment is the conversation around ownership. As a founder, I’m not just focused on visibility—I’m focused on legacy. Visibility fades, but equity endures. Super Femina exists to not only amplify the voices of women creatives but to ensure those voices retain ownership of their work, their brands, and their futures.

We’re living in a cultural era where the most valuable currency is authenticity. That’s what we’re building at Super Femina Entertainment—a pipeline for powerful, honest, unapologetically female stories that resonate across borders. This moment isn’t just about one company’s success. It’s about creating a ripple effect.

So here’s my call to fellow founders, creatives, and investors: The future of entertainment is collaborative, conscious, and most of all—female-led. If you’re not investing in that future, you’re already behind.plusbrand.com