As we gear up to attend the Grammys 2018 in the heart of the empire state New York city.  Lets place focus on the women in music, the artist, managers, executives, directors, hair, make up and wardrobe  in the business. As women, we have to work twice as hard to maintain a point of reference, wether we negotiating drafting and implementing strategic plans to make sure each quarter our clients exceeding unwavering volumes and staying relevant to industry standards.  Be a visionary and stick to your faith and your lane,  you know you have the JUICE , it’s all in timing! Great brands, products sustain and last for over 25 years by staying true to your brand. Not recreating the cycle but becoming more acceptive to the new genre an understanding the fundamentals of the game. Underpromise and overdeliver, while sustaining true to the vision.  Our brand stems from one that has sustained and weather a lifetime i.e. “WUTANG”.  Build the cult and it will sustain itself by implementing new products, media, content and it will last forever as we say…..! To our Super Femina’s  legacy aren’t built over night, let’s salute all our female artist, executives, managers, stylist, makeup, hair, writers, directors, photographers, and bloggers let’s keep building great brands !

-Trish xo

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Rashida Watler is Executive Chief Officer Super Femina Entertainment Watler has built a successful career in artist development and has created strategic marketing plans specifically to increase exposure back-to-sales and promote artists throughout the Country. Rashida specializes in executive producing independent and major record deal recordings, budget planning and implementation, artist management, contract negotiations, clearances & licensing, TV and radio promotion, including promotional touring, producing commercials and working on VH1’s Hip Honors. Some of the most recognizable brands in the world have benefitted from the work of SFE or it’s principals including; Coca-Cola, Moet Hennessy Group (LVMH), Belvedere, Ciroc, Polaroid, Salem, Adidas, Heineken, Laundry By Design, Perry Ellis, Pastry, DCH Honda, Nintendo, X-Box, Best Buy, Naked Juice, Hypnotic, Navan, Hennessy, PINK, Alize, Moet, Dove, just to name a few. In addition to designing and executing marketing concepts for consumer brands, have also worked extensively with major media organizations concerning the marketing of events, products, and entertainers including; Universal Recording Group, Sony-BMG Entertainment, Columbia Records, Loud Records, EMI, Viacom, ESPN, Comcast, Clear Channel Communications, Radio One, MTV, VH1 and HBO. Watler’s all-star resume includes working with some of the industries most sought after celebrities like Asap Rocky, Rza, Method, Raekwon, Neyo, Young Jeezy, Ghost face Killah, Wutang Clan, Destiny’s child, Solange and several other notable R&B and Hip-Hop artists. In addition, Watler’s success as editor in Chief of YRB Magazine has helped her launch branding opportunities for various recording artists and super producers like RZA.

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