05.04.2018

STILL I RISE

It would be uncanny not to reflect on this remarkable women MAYA ANGELOU. “I don’t ever feel I have no help. I’ve had rainbows in my clouds…prepare yourself so that you can be a rainbow for someone else clouds.”

Angelou’s story is well known to most. Raised in the segregated South, and coming of age during the civil rights era, Angelou is the author of seven autobiographies, including, most famously, I Know Why the Caged Bird Sings. It’s one of the best-selling nonfiction books in publishing history—especially popular in middle-school and high-school classrooms tasked with educating its students about race in America. I first read Angelou when I was in the fifth grade growing up in Harlem And like so many American schoolchildren, I found her writing made an indelible mark on my understanding of our nation’s complicated history. Angelou stood apart from Shakespeare and Hemingway; she was elegant, poetic, and subtle—even when dealing with some of the darkest moments of her life.

Now I pass down Unparalleled writing & teachings books to my daughter and TEAM SFE, of Angelou powerful words and inspiring tactics! #stillirise

💋 Rashida xo

 

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Rashida Watler is Executive Chief Officer Super Femina Entertainment Watler has built a successful career in artist development and has created strategic marketing plans specifically to increase exposure back-to-sales and promote artists throughout the Country. Rashida specializes in executive producing independent and major record deal recordings, budget planning and implementation, artist management, contract negotiations, clearances & licensing, TV and radio promotion, including promotional touring, producing commercials and working on VH1’s Hip Honors. Some of the most recognizable brands in the world have benefitted from the work of SFE or it’s principals including; Coca-Cola, Moet Hennessy Group (LVMH), Belvedere, Ciroc, Polaroid, Salem, Adidas, Heineken, Laundry By Design, Perry Ellis, Pastry, DCH Honda, Nintendo, X-Box, Best Buy, Naked Juice, Hypnotic, Navan, Hennessy, PINK, Alize, Moet, Dove, just to name a few. In addition to designing and executing marketing concepts for consumer brands, have also worked extensively with major media organizations concerning the marketing of events, products, and entertainers including; Universal Recording Group, Sony-BMG Entertainment, Columbia Records, Loud Records, EMI, Viacom, ESPN, Comcast, Clear Channel Communications, Radio One, MTV, VH1 and HBO. Watler’s all-star resume includes working with some of the industries most sought after celebrities like Asap Rocky, Rza, Method, Raekwon, Neyo, Young Jeezy, Ghost face Killah, Wutang Clan, Destiny’s child, Solange and several other notable R&B and Hip-Hop artists. In addition, Watler’s success as editor in Chief of YRB Magazine has helped her launch branding opportunities for various recording artists and super producers like RZA.

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